Case Study: Little Coffee Fox achieves 60,000+ email subscribers with Kit (ConvertKit)

How artist Shelby Abrahamsen built an email list with 60,000+ subscribers using lead magnets and automations

Little Coffee Fox, led by artist Shelby Abrahamsen, faced the challenge of turning casual readers into an engaged, monetizable audience while helping adults reconnect with creativity. To solve this, they partnered with ConvertKit, using ConvertKit’s segmentation, sequences, and visual automations to deliver personalized emails and manage subscriber journeys.

ConvertKit helped Little Coffee Fox implement three core lead magnets (webinars, free email courses, and a resource library), personalized welcome sequences, a 68-email “forever funnel,” and purchase-based segmentation and follow-ups. The result: Little Coffee Fox grew to 60,000+ email subscribers and now drives more than 80% of its sales from email, with clearer targeting, higher conversion on upsells, and reduced promotional fatigue for buyers thanks to ConvertKit’s automations.

Little Coffee Fox

Shelby

Little Coffee Fox