Case Study: Artist Jaime Barks keeps her art business running during two-week backcountry trips with Kit

How artist Jaime Barks spends weeks in the backcountry—and still runs her business

Jaime Barks, an outdoor‑inspired painter from Chattanooga, TN, needed to pivot from in‑person shows to a digital business model during the pandemic while keeping the freedom to spend long stretches in the backcountry. To build a durable online presence and capture buyers reliably, Barks turned to ConvertKit for email marketing—using ConvertKit’s pop‑up forms, automated sequences, and tagging features to collect subscribers and manage communications.

ConvertKit’s solution gave Barks automated welcome sequences, scheduled newsletters every 2–3 weeks, and targeted launch and follow‑up emails that tag subscriber behavior for better segmentation. As a result she grew a 500+ person email list with steady subscriber growth from the pop‑up, drove quicker sales with controlled “drops,” and gained the confidence to spend two weeks in the Alaska backcountry or pursue residencies while ConvertKit continued sending and tracking campaigns on her behalf.

Jaime Barks

Jaime Barks