Case Study: Femke Design achieves a 25,000‑subscriber email list with Kit

A step-by-step guide to growing your email list, from a creator with 25,000 subscribers

Femke van Schoonhoven (femke.design), a product designer and creator with a growing YouTube audience, needed a dependable way to convert viewers into a paying, engaged community while juggling a full‑time job. To build a direct channel and monetize her audience she turned to ConvertKit to run her email newsletter and subscriber management.

Using ConvertKit lead magnets promoted on YouTube, automated onboarding flows, and granular tags/segments — plus ConvertKit Commerce to sell workshops and workbooks — she grew her list from roughly 2,000 to about 25,000 subscribers, delivered 2,760 downloads via a Figma‑template automation, and now runs a sponsored biweekly newsletter and passive digital‑product revenue. ConvertKit’s automations, tagging, and commerce features provided measurable growth, higher engagement, and streamlined monetization.

Femke Design