Case Study: MGM Resorts International achieves global PR buzz with Kirvin Doak Communications

MGM Resorts International drives 1.1 billion earned media impressions with Kirvin Doak Communications

The customer, MGM Resorts International, faced the challenge of generating worldwide attention for the final season of HBO’s Game of Thrones without a paid sponsorship. They tasked the vendor, Kirvin Doak Communications, with using creative storytelling and strategic PR to create an unforgettable live experience that could compete with high-dollar campaigns from other global brands.

Kirvin Doak Communications executed a suspenseful "Tease, Launch, Sustain" PR campaign centered around a major stunt at the Bellagio Fountains. The solution involved cryptic teasers, coordinated media outreach, and live streaming to generate massive global buzz. The results for MGM Resorts were historic, including 1.1 billion earned media impressions, 289 million in potential social reach, and over 600 TV segments in 72 hours, making it their most successful PR activation.

MGM Resorts International