Case Study: Yale School of Management achieves higher MBA yield with Kira Talent

Yale School of Management - Customer Case Study

Yale School of Management faced the challenge of improving MBA yield and attracting top-tier applicants in a highly competitive market, where candidates were weighing multiple offers, career opportunities, and peer schools. The school worked with Kira Talent to support a more engaging admissions process and better communicate the value of its MBA program to prospective students.

Kira Talent helped Yale School of Management expand meaningful interactions with applicants through community connections, alumni and student outreach, in-person Welcome Weekends, and online events such as webinars and panels. The result was stronger admissions performance, including a 48% MBA yield rate for the Class of 2018, a 19% acceptance rate, and continued growth in class size alongside increases in applicant quality.

Yale School of Management

Melissa Fogerty

Director, MBA Admissions