Case Study: Rotman School of Management achieves a global, in-person‑like admissions experience with Kira Talent

Rotman School of Management - Customer Case Study

Rotman School of Management needed a better way to curate a truly global MBA cohort: in-person interviews weren’t feasible for many international and high-demand North American applicants, and traditional essays didn’t give enough insight. Rotman partnered with Kira Talent and replaced half of their essay questions with a Kira video assessment that asks three interview-style questions.

Kira Talent’s solution let applicants record three responses on their own time (the full process takes about 5–10 minutes), giving Rotman an in-person-like view of candidates at scale. As the first MBA program to use Kira, Rotman delivered a branded interview experience to thousands of applicants, earned media recognition for innovation, enhanced the candidate experience, and strengthened the admissions team’s ability to select the best cohort.

Rotman School of Management

Niki da Silva

Managing Director