Case Study: St. Gallen University achieves holistic, scalable admissions and a more diverse, better‑fit cohort with Kira Talent

Redesigning the Admissions Process to Find the Right Students

St.Gallen University’s Strategy and International Management (SIM) program, a top-tier, small-cohort management degree known for its close-knit community, faced a mismatch between its mission and an admissions process that relied heavily on grades and test scores. To create a more holistic, community-aligned selection process, St.Gallen turned to Kira Talent and its admissions software, including a branded assessment portal and welcome video.

Kira Talent implemented a scalable, personal assessment experience that let the SIM team hear applicants first-hand and present the program up-front. As a result—using Kira Talent’s platform—communication with prospects became smoother, candidates were better informed with fewer questions, and the first class admitted under the new process (fall 2017) enrolled 58 students from 28 nationalities with a 50/50 gender split.

St.Gallen University

Nathalie Naveda

Admissions Manager