Case Study: McCombs School of Business boosts yield and improves admissions efficiency with Kira Talent

McCombs School of Business redesigns their admissions interview, boosting yield and increasing efficiency by 30%

McCombs School of Business, part of the University of Texas at Austin, needed to modernize an outdated MBA admissions interview process that was inconsistent, time-consuming, and potentially biased. With applications approaching 2,000 per cycle, the school wanted a more holistic way to evaluate every applicant while improving efficiency and aligning the process with its future-focused brand. Kira Talent helped McCombs replace its traditional interviews with an asynchronous assessment and video-based admissions experience.

Using Kira Talent, McCombs automated invitations, reminders, and review workflows, while integrating the platform with Salesforce for a smoother end-to-end process. The school can now assess every applicant, reduce interview time by nearly 30%, and save hundreds of hours that can be redirected to recruiting and applicant engagement. Kira Talent also helped McCombs improve consistency, reduce bias, and engage candidates earlier in the admissions cycle, strengthening both yield and overall admissions efficiency.

McCombs School of Business

Stacey Batas

Director of Admissions and Recruiting