Case Study: UCI Paul Merage School of Business streamlines admissions and cuts video interview time by 34% with Kira Talent

How the Merage School of Business Streamlined Their Admissions Review Process Using Kira

The UCI Paul Merage School of Business, a small full‑time MBA program with cohorts of about 50 students, faced a resource strain evaluating “grey zone” applicants: live 45‑minute screenings took too much time for a three‑person admissions team. To streamline that step and better assess interpersonal and leadership qualities, the school adopted Kira Talent’s on‑demand video interview platform (Kira).

Using Kira Talent, the admissions team shifted from lengthy live screenings to short, recorded assessments that reveal candidates’ soft skills and presentation. Kira cut per‑candidate review time to 10 minutes or less (reported as a 34% reduction in video‑interview time), freeing staff to focus on outreach, recruiting, and student visits while maintaining a more refined, consistent admissions evaluation.

UCI Paul Merage School of Business

Taylor Martini

Executive Director