Case Study: University of Michigan College of Pharmacy increases applicant interviews and engagement with Kira Talent

Finding innovative ways of attracting and engaging more applicants

The University of Michigan College of Pharmacy faced the challenge of moving its highly interactive, on-campus admissions process online during COVID-19 without losing the applicant experience. To keep prospective students engaged while managing a competitive pharmacy admissions cycle, the college turned to Kira Talent and its asynchronous assessment platform.

Kira Talent helped the University of Michigan College of Pharmacy create a fully branded virtual interview experience with video introductions, timed responses, and flexible on-demand scheduling. The result was a more efficient, fair, and accessible process that removed travel and scheduling barriers, reduced manual coordination, and increased the number of students interviewed by 53%, while supporting more holistic admissions decisions.

University of Michigan College of Pharmacy

Kristin Heinrich

Assistant Director of Admissions and Recruiting