Case Study: Baylor University achieves a more effective, fair, and holistic admissions process with Kira Talent

Baylor University switches to Kira Talent to create a more effective and fair admissions process

Baylor University’s Doctorate of Physical Therapy (DPT) program—an innovative two‑year hybrid degree—was using basic pre‑recorded video interviews that were clunky, inflexible, and risked unfairness. To modernize and make admissions more holistic and remote‑friendly, Baylor turned to Kira Talent’s all‑in‑one assessment platform, leveraging timed video and timed written responses, randomized question banks, and unlimited practice questions.

Kira Talent supplied customizable templates and tools that let Baylor implement randomized prompts, horizontal (competency‑based) reviews, and a blind‑evaluation workflow so academic records are only seen after assessment review. The result: more authentic, unscripted applicant responses, reduced bias and halo effects, greater consistency from trained reviewers, and applicants who come better prepared — a process Baylor says has made admissions “10x easier” and transformed an average admissions system into a phenomenal one.

Baylor University

Casey Unverzagt

Director of Admissions