Case Study: GitLab achieves safe, automated new-hire announcements with Kipwise

GitLab builds safer new-hire announcements in 14-day trials with Kipwise

GitLab, a company with a highly structured onboarding process, faced the challenge of automating new-hire announcements without risking errors such as sharing incorrect start dates, unapproved personal details, or sending messages to the wrong audience. They partnered with the vendor Kipwise to implement a controlled communication workflow that would prevent these privacy mistakes and ensure announcements were both timely and accurate.

Kipwise implemented a solution centered around an "announcement contract" using an allowlist of approved data fields, separate audience drafts, and a multi-gate approval process requiring both employee consent and business approval. The workflow, powered by Kipwise's company-brain technology, automated the drafting and publishing of announcements through a narrow delivery adapter, ensuring sends were idempotent and verifiable. This resulted in faster, safer welcome communications with built-in controls for handling changes and corrections, eliminating the risks associated with treating raw recruiting data or generated prose as authoritative.

GitLab