Case Study: United Way of Broward County raises mental health awareness with Kip Hunter Marketing

United Way of Broward County drives millions of impressions with Kip Hunter Marketing

The customer, United Way of Broward County, faced the challenge of addressing growing mental health issues during the COVID-19 pandemic. They engaged the vendor Kip Hunter Marketing to develop and execute a multi-channel awareness campaign to inform residents about available support resources and encourage them to seek help.

Kip Hunter Marketing implemented a comprehensive, multilingual campaign centered on the message “It’s OK to not be OK.” The solution used an integrated mix of TV, radio, social media, out-of-home advertising, and public relations to reach the county's diverse communities. The campaign, which ran from 2020 through 2023, delivered millions of impressions and significantly increased awareness of local mental health and suicide prevention resources.

United Way of Broward County