Case Study: Visit Novato boosts tourism engagement with Kiosk

Visit Novato grows Instagram followers with Kiosk

Visit Novato, the city's official tourism program, faced the challenge of attracting more visitors and boosting hotel stays. Their existing content lacked the authentic, word-of-mouth appeal needed to motivate travelers to explore the city's offerings. Kiosk was engaged to implement an influencer marketing campaign to address this.

Kiosk developed a targeted campaign by partnering with Bay Area travel creators to produce authentic content like Instagram Reels and TikToks. This content was then amplified through paid media to extend its reach. The solution successfully drove measurable engagement, resulting in significant Instagram follower growth and positioning Novato as an accessible, must-visit destination.

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