Case Study: UVA Darden boosts conversions and lowers acquisition costs with Kiosk

UVA Darden boosts clicks and conversions with Kiosk

The customer, UVA Darden, is a top public graduate business school facing the challenge of competing in display advertising against private institutions with significantly larger marketing budgets. Their existing demand-side platform was underperforming. The vendor, Kiosk, helped them address this by implementing a new performance DSP from Quantcast.

Kiosk's solution provided UVA Darden with relevant, real-time audience insights from website traffic, which improved ad targeting and allowed the school to reach prospects more effectively. As a result, Kiosk helped UVA Darden dramatically decrease its cost per lead while achieving a significant increase in both clicks and conversions.

UVA Darden