Case Study: University of St. Thomas launches its first online MBA and exceeds enrollment goals with Kiosk

University of St. Thomas launches online MBA and exceeds enrollment goals with Kiosk

The University of St. Thomas, Minnesota's largest private university, partnered with the vendor Kiosk to launch its first online program slate, including an Online MBA. The challenge was to stand out in a competitive market, build a strong candidate pipeline, and convert applicants into enrolled students.

Kiosk developed a distinct "Your Journey Online" creative platform and executed a cross-platform media campaign using paid social, SEM, and streaming radio with optimized targeting. Using their proprietary Kixel tracking tool to integrate marketing and admissions data, Kiosk provided transparent funnel analytics. The vendor's efforts ultimately exceeded the enrollment goals for the program launch.

University of St. Thomas