Case Study: SMU Cox boosts high-quality lead volume with Kiosk

SMU Cox boosts on-page conversions by 53% with Kiosk

The customer, SMU Cox, a nationally ranked business school, faced an inefficient enrollment funnel and high cost per lead that exceeded category benchmarks. They approached the vendor, Kiosk, to help achieve their MBA enrollment targets in a competitive market ahead of pressing deadlines.

Kiosk implemented a complete strategic restructuring of SMU Cox's paid search account, moving to AI-driven bidding and a data-driven approach. Their solution included transitioning to automated bidding models, prioritizing high-value engagement, and continuous conversion testing. As a result, Kiosk helped SMU Cox boost on-page conversion rates by 53%, increase click-through rates by 15%, and significantly reduce the cost per lead while increasing monthly lead volume.

SMU Cox