Case Study: Perfumania revitalizes social media engagement with Kiosk

Perfumania revitalizes social media across 100+ stores with Kiosk

Perfumania, one of America's largest fragrance retailers, faced the challenge of revitalizing its dormant social media presence to better connect with its target audience. The company engaged the vendor Kiosk to develop a comprehensive organic social media strategy.

Kiosk implemented a solution that began with a competitive analysis and established a consistent brand voice and visual identity. They activated platform features like Instagram Stories, polls, and Q&As to engage the audience and also spotlighted knowledgeable sales associates as in-store influencers. This strategy generated over 10 million total impressions and a 5% average engagement rate across Facebook, Instagram, and TikTok.

Perfumania