Case Study: City of Novato boosts local sales and tax revenue with Kiosk's "Think Local First" campaign

City of Novato boosts retail sales nearly 5% with Kiosk

The City of Novato sought to build civic pride and encourage its residents to support local shops and restaurants. Their challenge was to spark community engagement and shift consumer habits to "Think Local First." They partnered with the vendor Kiosk to address this.

Kiosk implemented a multi-channel advertising campaign that rallied 287 local businesses and featured 27 store owners. The results were a nearly 5% rise in retail sales and an ROI-positive outcome due to increased tax revenue. Independent research showed 92% of residents had seen the campaign, and the work earned an Award of Excellence. Kiosk successfully helped the city achieve its goals.

City of Novato