Case Study: City National Bank reaches high-value small-business audiences with Kiosk

City National Bank reaches high-value business audiences with Kiosk, driving 0% more targeted leads

The customer, City National Bank, faced the challenge of reaching a high-value, geographically specific audience of affluent small-business owners in a crowded banking market. They partnered with the vendor Kiosk to implement a strategic paid media campaign designed to effectively target this hard-to-reach demographic.

Kiosk implemented a media strategy that treated the media mix like a financial portfolio, focusing on data-driven audience segmentation, geo-targeting, and continuous optimization. This solution delivered significant results for City National Bank, including a reduction in average visitor cost and an increase in targeted leads. Kiosk's approach provided a scalable framework for future campaigns.

City National Bank