Case Study: eDetailing boosts sales productivity, reduces compliance risk, and improves healthcare provider satisfaction with Kinvey

eDetailing - Customer Case Study

A large medical device division preparing to launch a revolutionary new product faced intense competition, tighter regulation and limited clinician time. The company needed a fast, auditable way to educate and certify health care providers (HCPs) on device use, gather marketing feedback, enforce FDA-required training before clinical use, and meet a hard one‑month delivery deadline.

They built a Kinvey‑powered iPad eDetailing app that combined in‑person rep visits with offline-capable mobile detailing, enterprise LDAP authentication, CMS and CRM integrations, prescriptive checklists, compliance tracking and HCP surveys. The app went live in five weeks for over 2,000 reps, saved roughly one month and $100,000 (about 40% under budget), improved sales productivity and HCP satisfaction, and established a reusable enterprise mobility backbone for future apps.