Case Study: Flywheel scales product-led growth with Kintsugi's sales tax automation

Scaling Product-Led Growth with Kintsugi’s Seamless Sales Tax Compliance

Flywheel, a marketing analytics tool, faced a significant challenge in managing complex sales tax compliance across 15 US states as it rapidly scaled its product-led growth strategy. Their small finance team was overwhelmed by the manual processes of registration, filing, and keeping up with changing regulations, realizing their initial setup with Stripe was insufficient. This compliance burden became a major distraction from their core business objectives.

The company implemented Kintsugi's sales tax automation platform, leveraging its seamless integration with Stripe. Kintsugi handled everything from automatic tax calculations to monthly filings and provided ongoing expert support. This solution freed Flywheel's team to refocus on growth and product development, ensuring seamless, accurate compliance and eliminating the risk of missed filings as they expanded.

Flywheel

Chase Wilson

Chief Executive Officer