Case Study: Tao Digital Marketing boosts WordPress speed and simplifies site management with Kinsta

Tao Digital Marketing names Kinsta their Secret Sysadmin

Tao Digital Marketing, a small digital marketing agency, faced the challenge of managing its own VPS server, which consumed excessive time and resources on sysadmin maintenance tasks like backups and updates. This diverted focus away from client work. Seeking a performance-focused solution, the agency turned to the managed WordPress hosting services from Kinsta.

Kinsta provided a solution with its managed hosting platform, featuring a one-click staging environment, automated nightly backups, and hands-off technology updates. This allowed Tao Digital Marketing to streamline its processes and significantly improve site speed for all its client websites. The measurable results were substantial; one client site’s loading time dropped from 3.5 seconds to 1.2 seconds simply by migrating to Kinsta, aiding search engine rankings. The agency now focuses on growth instead of server maintenance, citing Kinsta's amazing customer service and performance.

Tao Digital Marketing

Matt Tomkin

Director & Founder