Case Study: Blak Brews handles traffic spikes and scales smoothly with Kinsta

Blak Brews smoothly handles traffic spikes after winning Gordon Ramsay’s Food Stars

Blak Brews, an Australian tea company, needed to prepare its ecommerce site for a major traffic surge after founder Troy Benjamin won Gordon Ramsay’s Food Stars. The team moved from Shopify to WooCommerce and looked for a hosting platform that could better handle increased traffic, offer more flexibility, and keep costs under control.

Kinsta provided managed WordPress hosting, including a custom plan for the finale and live support monitoring during airtime. With Kinsta, Blak Brews handled around 500 simultaneous visitors without downtime or checkout delays, and the site loaded as if only one person were browsing.

Blak Brews

Troy Benjamin

Founder