Case Study: Blak Brews handles massive traffic spikes with Kinsta

Blak Brews handles 500 simultaneous visitors with Kinsta

Blak Brews, a fully Australian tea company, faced a significant challenge when its founder won the television show Gordon Ramsay's Food Stars. Their existing Shopify site was not cost-effective or customizable enough to handle the massive traffic spikes expected from the national exposure. They needed a reliable, high-performance hosting solution from a vendor like Kinsta to ensure their website could manage thousands of simultaneous visitors without downtime or performance issues during the show's airing.

The solution involved migrating from Shopify to WooCommerce and hosting the site on Kinsta's Managed WordPress hosting. Kinsta provided a scalable custom plan, 24/7 expert support that proactively monitored the site during the finale, and a platform capable of handling intense traffic. The result was flawless performance during the critical broadcast, with 500 concurrent users experiencing no wait times or checkout glitches. Kinsta's support and infrastructure gave Blak Brews the confidence to celebrate their success without any technical worries, paving the way for future global growth.

Blak Brews