Case Study: TCW Equipment & Systems achieves 80 leads/week, automated quoting and new-market growth with Kinnek

Long-time Winery Supplier Encounters Expansion Opportunities through Kinnek

TCW Equipment & Systems (The Compleat Winemaker), a Santa Rosa–based winery equipment supplier founded in 1966, faced the challenge of modernizing its family business and expanding beyond wineries into breweries, distilleries and other emerging markets. Michael Caviness, who joined in 2012 with a tech background, needed to shift lead generation online and reduce reliance on trade shows to reach new customers.

By joining Kinnek and monitoring the platform daily, TCW now receives about 80 Kinnek leads per week and uses auto-quote to handle routine requests with zero time spent manually quoting. The move boosted brand awareness, opened unexpected markets (craft tea, coffee, kombucha and even e‑cigarette juice), enabled sales to East Coast buyers without a trade-show presence, and saved roughly $4,000 by skipping one show this year.

TCW Equipment

Michael Caviness

Director