Case Study: BAE Systems achieves 14,880 leads and 613% ROI with Kingpin Communications

Orchestration of a Complex Martech Stack Provided Bae Systems With 14,880 Leads and 128 Contacts, Resulting in 613% ROI

BAE Systems worked with Kingpin Communications to raise awareness of its cyber security offerings, including Cyber Security Services, Managed Security Services, and Digital Data Services. The challenge was to drive traffic and generate sales opportunities among a large target audience of UK and US businesses while building brand awareness and feeding internal nurture streams with qualified data.

Kingpin Communications delivered a multi-tiered demand generation campaign using content syndication, programmatic display, intent data, nurture automation, account analytics, tele-outreach, and retargeting across a complex martech stack. The campaign generated 2,916,558 impressions, 2,459 clicks, 8,248 EOI responses, and engagement from 4,206 unique companies, ultimately contributing to 14,880 leads, 128 contacts, and a 613% ROI.

BAE Systems

Amy Perez

Global Marketing Director