Case Study: NTT DATA achieves 212% website traffic growth with Kingpin Communications

Data-driven High Impact Display Activity to Drive 212% in Website Traffic and 793% Increase in Goal Conversions for Ntt Data

NTT DATA partnered with Kingpin Communications to boost brand awareness among target audiences in the UK, especially in London and the South East. The company also needed to drive more traffic to its website and increase conversions through a high-impact campaign.

Kingpin Communications delivered a blended media strategy combining out-of-home advertising, premium online display, and targeted B2B website placements, supported by Argus Digital for location-based mobile targeting and engagement tracking. The campaign drove a 212% increase in website traffic, a 793% increase in goal conversions, 100% more enterprise accounts on the site, and 57,234 clicks from 55 million impressions.

NTT DATA

Kapil Ghetia

Marketing Director