Case Study: Quest Software achieves 20x pipeline ROI with Kingpin Communications

A Scalable, Multi-channel Campaign That Delivered 20x ROI on Sales Pipeline for Quest Software

Quest Software partnered with Kingpin Communications to build a scalable, multi-channel demand generation campaign that could generate high-value leads for its sales team and turn those leads into revenue. The main challenge was gaining clear visibility into campaign performance across the customer journey, while also supporting pipeline growth with limited internal resources.

Kingpin Communications designed and managed Quest’s Demand Generation Engine, a custom nurture program tracked and optimized through its Argus analytics platform. The campaign combined digital content, webinars, face-to-face events, sales activation, and ABM profiling via telemarketing, delivering 20x ROI on pipeline, 5.5x ROI on revenue, over 20,000 unique engagements, and more than $1.2 million in generated leads.

Quest Software

Viv O’Brien

Digital Marketing Manager