Case Study: Trend Micro achieves 129x ROI on pipeline influence with Kingpin Communications

A Multi-channel Awareness Campaign for Trend Micro Xgen That Generated 129x Roi on Pipeline Influence and 9x Roi to Overall Revenue

Trend Micro worked with Kingpin Communications to launch its XGen security capability in the UK and strengthen brand awareness in a crowded, fast-changing security market. The goal was to increase visibility among enterprise buyers and generate demand through a high-impact awareness campaign.

Kingpin Communications used data-driven audience intelligence and ABM insights to identify key personas, target in-market accounts, and understand content consumption and social influences. The multi-channel campaign combined outdoor guerrilla awareness with digital and social engagement, delivering 129x ROI on pipeline influence, 9x ROI on revenue, 44,961 Twitter engagements, 4.9 million impressions, 2,248 LinkedIn link clicks, and 1,100 sales-ready leads.

Trend Micro

Nick Neubert

Field Marketing Manager