Case Study: Coolabah Turf Builds a Strong, Enduring Brand with Kingfisher

Coolabah Turf grows into Victoria’s biggest turfgrass supplier with Kingfisher in 20+ years

Coolabah Turf, a small startup turfgrass supplier, partnered with the Kingfisher agency to build a strong and iconic brand from its inception in 2000. The challenge was to establish a foundational brand identity that would support the company's growth and help it navigate the competitive market and various economic conditions, including droughts.

Kingfisher provided a comprehensive solution, designing the initial brand and then applying it across a wide range of materials from print and online collateral to signage and even a company jingle. They offered ongoing strategic marketing advice and brand evolution over more than two decades. As a result, Coolabah Turf grew to become Victoria's largest turfgrass supplier and a dominant market leader, attributing its loyal community and customer base directly to the unwavering support and professionalism of the Kingfisher team.

Coolabah Turf