Case Study: Bunya Mountains Accommodation Centre transforms its brand with Kingfisher

Bunya Mountains Accommodation Centre transforms its brand with Kingfisher in a monumental leap forward

Bunya Mountains Accommodation Centre, a customer of the creative agency Kingfisher, faced the challenge of a confusing and lacklustre brand that did not reflect the unique nature of their location or their offerings. They needed a refreshed brand identity to better represent their business and compete with Australia's top tourist destinations.

Kingfisher developed a sophisticated new brand inspired by the Bunya Nut, using the positioning line "Ancient Wonder" and thematic typography. The agency executed this across branding, print media, digital marketing, and copywriting. The client was very happy with the monumental leap forward, reporting that all marketing collateral looked infinitely better and their external presentation improved significantly.

Bunya Mountains Accommodation Centre