Case Study: The Elliot Hospital builds trust in cardiology care with KingFish + Partners

The Elliot Hospital wins Best Integrated Campaign with KingFish + Partners

KingFish + Partners was engaged by The Elliot Hospital to build awareness and trust in its cardiology services among patients and referring providers in the Manchester, NH area. The challenge was to position the hospital as the premier local choice for high-quality, minimally invasive heart care.

The solution implemented by KingFish + Partners was a multi-channel campaign built around themes of trust, compassion, and local innovation. The creative work featured real doctors and patients and was deployed across TV, radio, social media ads, OOH marketing, and transit placements. This approach successfully increased local visibility and reinforced The Elliot's reputation, with the campaign's impact recognized by a Davey Award for Best Integrated Campaign in Healthcare & Pharma.

The Elliot Hospital