Case Study: Keolis rebuilds commuter rail ridership and trust with KingFish + Partners

Keolis rebuilds ridership to 96% with KingFish + Partners

KingFish + Partners was engaged by Keolis, a regional transportation leader, to rebuild trust and increase ridership on its Commuter Rail system. The challenge was to create effective multichannel marketing campaigns that would inform communities, grow awareness of service options, and encourage ridership, all while navigating capacity constraints and a post-pandemic recovery.

The solution implemented by KingFish + Partners included a comprehensive 360-degree marketing strategy featuring digital campaigns, out-of-home marketing, social media, video, and web development. This approach successfully drove ridership recovery to 96% of pre-pandemic levels, generated 40 million impressions, 1.2 million clicks, and increased year-over-year website pageviews by 2,080%.

Keolis