Case Study: HouseWorks transforms its brand identity with KingFish + Partners

HouseWorks expands brand system with 4 new logos using KingFish + Partners

HouseWorks, a leading home health care provider in New England, faced a challenge with an outdated and unprofessional logo that undermined its reputation for reliability. They engaged the vendor KingFish + Partners for a complete brand identity transformation to create a cohesive and credible visual system.

KingFish + Partners delivered a comprehensive solution, including a dynamic new logo, a unified family of brand marks, and a full set of brand standards. The new identity successfully projected warmth and professionalism across all media. The client was so pleased with the results that they engaged KingFish + Partners for additional rebranding projects across their portfolio.

HouseWorks