Case Study: Element Care rebuilds senior enrollment with KingFish + Partners' multichannel healthcare marketing

Element Care rebuilds enrollment across 6 centers with KingFish + Partners

Element Care, a healthcare provider operating six day centers for older adults in Boston's North Shore and Merrimack Valley, engaged KingFish + Partners to help rebuild enrollment in their PACE programs following the pandemic. The challenge was to educate an underserved population and their caregivers about the available medical care benefits.

KingFish + Partners implemented a multichannel solution that included TV ads, digital campaigns, OOH marketing, and targeted community outreach through local organizations. They distributed bilingual materials to effectively reach the diverse audience. This strategy successfully addressed the challenge of marketing to a homebound demographic and their support networks. The campaign's success for Element Care was measured by an increase in enrollment inquiry volume and conversion rates at their centers.

Element Care