Case Study: Ascot Group strengthens brand clarity and modernizes its website with KingFish + Partners

Ascot Group celebrates 20 years and modernizes its brand with KingFish + Partners

Ascot Group, a specialty risk solutions leader, engaged KingFish + Partners to elevate its marketplace presence and modernize its brand identity. The challenge was to undertake a comprehensive rebrand and website redesign that would build greater clarity and credibility without losing the brand equity the company had built over many years.

KingFish + Partners delivered a solution that included a reimagined brand identity which preserved Ascot's iconic color spectrum, comprehensive brand guidelines, a modernized website with a user-friendly CMS, and a suite of multi-channel marketing assets. The results were a fresh, bold look that allowed Ascot Group to stand out from its peers, a website that clearly articulated its sophisticated offerings, and a set of video and experiential assets that successfully informed and inspired its audience at key industry events.

Ascot Group