Case Study: Lippo Group achieves 360-degree customer insights and real-time personalization with Kinetica’s GPU database

How Lippo Group Leverages a GPU Database to Understand Their Customers and Make Better Business Decisions

Lippo Group, a large multinational conglomerate that connects over 120 million consumers through businesses including the OVO digital concierge, faced fragmented customer data across multiple industries and subsidiaries. To create a next‑generation centralized analytics platform capable of delivering 360‑degree customer views and real‑time personalization, Lippo Group engaged Kinetica (with NVIDIA GPU acceleration) to modernize their analytics stack.

Kinetica implemented a distributed, in‑memory GPU database and analytics layer exposed via APIs to combine CRM, transaction, social, geospatial and behavioral data into unified customer profiles and ML‑driven recommendations. The platform delivers millisecond/sub‑second query latency for real‑time personalization across OVO and Lippo businesses, improving customer experience, conversion and campaign take‑up rates, enabling better inventory/product lifecycle decisions, and opening new data‑monetization channels — making Lippo Group the first Indonesian enterprise to deploy an AI, in‑memory GPU database with Kinetica.

Lippo Group