Case Study: Coopers launches a new beer brand with Kinetic Social

Coopers boosts social launch reach to 1.25m with Kinetic Social

The customer, Coopers, engaged vendor Kinetic Social to launch a new beer brand using social media. Their challenge was to build brand awareness among office workers in five key Australian cities and to create a marketing database for ongoing promotions.

Kinetic Social implemented a custom competition application using Facebook's API, supplemented by targeted advertising and email marketing. This solution achieved a campaign reach of 1.25 million people, generated 21,288 email subscribers, and drove 18,849 visitors to the website.

Coopers