Case Study: Intermountain Health achieves consistent provider video production with Kinetic Marketing & Creative

Intermountain Health builds 150 provider videos with Kinetic Marketing & Creative

Intermountain Health, a not-for-profit healthcare system, needed to standardize and improve its in-house "provider videos" to ensure consistency and higher production values as it expanded into new rural communities. They partnered with vendor Kinetic Marketing & Creative to enhance this key part of their provider onboarding and marketing process.

Kinetic Marketing & Creative implemented a systematic process to catalog, schedule, and produce the videos across multiple cities. They standardized the videos' creative style and length while crafting unique interview questions for each provider. The solution resulted in a catalog of 150 polished videos that boosted brand awareness and trust, particularly in smaller rural communities, leading to improved patient engagement and health outcomes.

Intermountain Health