Case Study: Wella accelerates salon growth with Kineo's responsive learning platform

Wella boosts learning engagement 3x with Kineo

Wella, a professional hair products company, sought an online learning solution that would feel like a modern website and be easily accessible to stylists to help them succeed. They found existing LMS options too limited until they partnered with vendor Kineo to build a platform using Totara Learn.

Kineo developed a fully responsive, mobile-first platform for Wella Education that integrated an iOS app for sales representatives. The solution led to significant results, including over 120,000 user registrations, a threefold year-on-year increase, and 100,000 seminar bookings made through the new app. Kineo's custom solution achieved learning completion rates of over 65% and found that 62% of users accessed the platform via smartphone.

Wella