Case Study: UMass Memorial Health Care drives culture change with Kineo’s interactive respect training

UMass Memorial Health Care reaches 96% of caregivers in 5 months with Kineo

UMass Memorial Health Care faced a challenge where the pressures of a hospital environment caused demonstrations of respect to slip, leading to increased staff stress and a poor patient experience. To address this, they launched their 'Standards of Respect' initiative and commissioned their micro-learning partner, Mindtools Kineo, to create a digital learning experience to help embed these behaviors across the organization.

Mindtools Kineo developed a highly interactive digital e-learning module that used patient-perspective animation and audio scenarios to bring the standards to life. The solution was highly successful, reaching 96% of caregivers within five months. A follow-up survey found that 92% of caregivers could see opportunities to apply the standards to their work, and 83% had a practical takeaway they could begin using the next day.

UMass Memorial Health Care

Laura Flynn

Senior Director of Performance Learning and Education, UMass Memorial