Case Study: Tradelink Plumbing Supplies achieves rapid product knowledge gains and improved sales effectiveness with Kineo's award‑winning eLearning

Tradelink Product Knowledge & Customer Experience Training

Tradelink Plumbing Supplies, with over 200 retail locations across Australia, needed to boost sales effectiveness by rapidly training front-line staff in product knowledge and customer service. Faced with a diverse customer base—from everyday DIYers to experienced plumbers—and an urgent timeline, Tradelink required quick, targeted modules on their most popular products to close knowledge gaps.

Kineo Pacific delivered an award-winning rapid e-learning solution using SME-sourced content templates and scenario-based Storyline modules that featured three archetypal customers to contextualize learning. Modules were produced and deployed every two weeks, on budget, and taught staff to identify products, spot sales opportunities and explain features confidently; a follow-up survey found 92% rated the programme “very good” and 83% reported gaining new product knowledge.

Tradelink Plumbing Supplies

Kevin Taylor

Elearning Specialist