Case Study: ICC Academy achieves an ecommerce-powered, customizable LMS and improved UX with Kineo

The International Chamber of Commerce Created an Ecommerce-powered LMS for B2B and B2C Audiences

ICC Academy, the International Chamber of Commerce’s e‑learning arm, provides certifications and professional development to banks, corporates and other organisations involved in international trade. They needed a flexible, customisable LMS that could support both B2B and B2C revenue streams, ecommerce, complex audience hierarchies and automated admin processes — while remaining open to future product innovation and third‑party integrations within budget.

Working with Kineo and using Totara’s open‑source platform, ICCA implemented custom plugins and scripts to integrate a Magento ecommerce catalog with SSO, enable online proctoring, automate onboarding and create flexible program and course selection structures. The launch delivered a seamless, customisable user experience, reduced onboarding and admin times, tailored user records and a scalable, ROI‑focused solution that supports full certification pathways.

ICC Academy

Federica Peloso

Director of Technology