Case Study: Rolls-Royce delivers immersive Black Badge dealer training with Mindtools Kineo

Rolls-Royce delivers immersive dealer training on time and within budget with Kineo

Rolls-Royce faced the challenge of ensuring its global dealer network had an in-depth understanding of its new Black Badge model to sell it with confidence. The company tasked vendor Mindtools Kineo with creating a compact, practical, and highly engaging digital learning experience that would match the high bar set by previous training and reflect the car's darker, more dynamic nature.

Mindtools Kineo implemented a sophisticated solution using cutting-edge interactive video technology to create an immersive experience. The solution featured an explorative video module, a gamified customer qualification challenge, and an on-demand information library. The results were a sleek product that delighted Rolls-Royce, surpassing their high expectations. The vendor was praised for its understanding of the brand and for delivering the project on time and within budget.

Rolls-Royce