Case Study: Rolls‑Royce achieves immersive, gamified Black Badge dealer readiness with Kineo

Rolls Royce - Customer Case Study

Rolls‑Royce Motor Cars needed a compact, practical training solution to ensure dealers understood and could confidently sell the new Black Badge line. The challenge was to match or exceed the high standard set by the previous Dawn WBT while teaching dealers to recognise subtle customer preferences and unique Black Badge features without diminishing interest in other Rolls‑Royce models.

Kineo delivered a sleek, multi‑device, multi‑language e‑learning experience using cutting‑edge interactive video, hotspot exploration, a gamified scenario‑based quiz and an always‑available review library. The immersive, multimedia course captured the darker, dynamic Black Badge tone, was completed on time and within budget, and surpassed Rolls‑Royce’s expectations.

Rolls Royce