Case Study: Rolls-Royce boosts dealer engagement with Kineo's gamified eLearning

Rolls-Royce boosts learner engagement with Kineo’s gamified Dawn launch

Rolls-Royce faced the challenge of creating its first eLearning program to train dealer sales staff on the launch of its new Dawn vehicle. The objective was to create an engaging solution that would effectively inform both new and experienced salespeople about the car's features and how to sell it to a new customer base. The vendor, Kineo, was tasked with developing this program.

Kineo implemented a gamified, multi-device solution using the Adapt framework to create a learner-led experience. It featured interactive customer simulations where sales staff could make decisions and see the consequences, with tutorials provided for support. The project was delivered on time and within budget, with Rolls-Royce reporting fantastic feedback, particularly from its historically hard-to-impress US audience. The successful outcome led to plans to translate the course into Mandarin for a key growth market.

Rolls-Royce