Case Study: Nikon creates a community of 100,000+ camera experts with City & Guilds Kineo's product knowledge portal

Nikon - Customer Case Study

Nikon partnered with City & Guilds Kineo to solve a big training challenge: how to cost‑effectively equip 100,000+ resellers with the product knowledge and motivation to represent the Nikon brand. Previously reliant on classroom sessions, store visits and printed guides, Nikon wanted an online solution that would create a community of expert, sales‑ready resellers rather than just get them “up to speed.”

Kineo delivered a three‑part approach—a clear vision, competitive elements and community—starting with a user‑tested product demo and a fully customised Moodle portal featuring gamification, tailored learning paths, rich resources, event calendars and robust tracking. A trial with a major retailer returned about 80% positive learner feedback, generated internal buzz, and led Nikon to pursue multi‑language rollouts, with stakeholders praising the fresh, engaging and effective training package.

Nikon