Case Study: Colmobil (Mitsubishi Israel) achieves rapid, multi-device sales and product knowledge training for the Outlander PHEV with Kineo Israel

Mitsubishi Israel Multi-Device Sales Knowledge Training

Colmobil, the leading car importer in Israel and owner of the Mitsubishi Israel business unit, needed to rapidly educate a dispersed sales force about the new Mitsubishi Outlander PHEV. The plug-in hybrid’s novel technology and terminology meant salespeople across multiple centres required a clear, engaging, brand-aligned learning experience that was quick to develop, multi-device, and affordable.

Kineo Israel built a responsive, HTML-based learning module using the Adapt framework and integrated it into Colmobil’s Moodle portal, delivering interactive, visually rich training for desktop and tablet. The solution was completed on time and within budget, rolled out days before launch, trained dozens of sales staff in a couple of days, and has since received very positive feedback for its effectiveness and usability.

Colmobil