Case Study: Medibank Health Solutions achieves high learner engagement and improved product knowledge with Kineo

Medibank product knowledge and customer experience training

Medibank is an integrated healthcare company offering private health insurance and health solutions. They needed to quickly upskill employees on six new, life-stage–focused products and wanted an engaging online component for a blended learning program that used humour, animated characters and Medibank’s customer segmentation to appeal to a diverse frontline workforce.

Kineo developed a 45-minute custom e-learning module, "Products Made For Me," featuring a relatable animated narrator, Dave, and six illustrated customer characters presented with RSA-style animation, concise product summaries and application activities. The result was a video-led, interactive experience that delivered product knowledge effectively and achieved high learner engagement across Medibank’s front-line teams.

Medibank Health Solutions

Jessica-Michelle Waters

Frontline Learning & Development Consultant